Can Your Organization Take Advantage Of The Mobile Marketing Explosion?

First of all, what exactly is Mobile Marketing? Since it is a fairly new phenomena, there doesn't appear to be any one single globally recognized definition. Much like its' uses, the definition of Mobile Marketing has been evolving. However, if you're one of those that believes Mobile Marketing is buying groceries at a drive thru, let's see if we can filter it down a little better for you.

To start to understand Mobile Marketing, we have to first understand what Marketing is? It's common to hear somebody say, "I am in Marketing" or a university student say "I am a Marketing major" or I got my diploma in "Marketing".

For the outsider, these single word references appear to imply that Marketing is really a singular entity. In reality, Marketing is really a multifaceted set of various processes which include for example formation, communication, and delivery of value to customers. Underpinning all of these processes are techniques for implementation which also is a part of Marketing. Furthermore, Marketing is used for managing consumer support relations. This can include customer identification, client satisfaction, and client retention.

In order to completely benefit from marketing strategies, a business has to switch from focusing on the creation of goods and services to the recognition of its' customers perceived wants and needs as the method of staying profitable. Through engaging in the marketing procedure an organization determines the perceived needs and wants of the target market and then attempts to satisfy them better than its' competitors.

Generally speaking, Mobile Marketing is a subset within the marketing process. The Mobile Marketing subset includes all of the marketing processes that permit companies to have a relevant, interactive exchange with their clients via a portable device or network.

Seeing that we have given a functional description for Mobile Marketing, exactly how is it important to your company? For starters, virtually all current statistical trends indicate that Mobile Marketing will end up larger than television, radio, and the Personal PC - combined! Unless your target audience is in prison or perhaps made up of individuals whose spiritual philosophies ban using electronic devices, it's made up of a large proportion of individuals who own portable products. That percentage is increasing larger and larger every day.

A few amazing Mobile Marketing stats are:

1) Of the 6.8 billion people on earth, 5.1 billion (75%) possess cellular phones. (Ref-Mobile Marketing Association Asia)

2) In the United States 91% of all citizens keep their own mobile appliance with them 24/7. (Ref-Morgan Stanley)

3) Mobile phones exceed television sets worldwide. (Ref-Jupiter)

Your existing customers as well as your future customers are employing mobile every day. Mobile is not only here to stay, it is taking over. If you hadn't already, you ought to consider making Mobile Marketing an integral part of your overall marketing program and take advantage of this booming marketplace.

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